Journalist. PR pro. Marketer. Communications strategist. Been there, done that. Check it out here.
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By Sally Saville Hodge There’s nothing so humbling as going from media darling to media disaster, particularly as a result of a creative misstep that could have been averted. Just ask Groupon. It’s hard not to be aware of Groupon, the deal-of-the-day website that...
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By Sally Saville Hodge There’s a new bandwagon in town, and it’s called Content Marketing. A lot of people in my field are talking and writing about it. I’m a member of a LinkedIn group focused on Content Strategy. Various studies have been deployed about the...
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By Sally Saville Hodge The downside of living on a busy street in a big city is the trash that accumulates right outside your door. At the moment, there is a worse-for-the-wear bicycle locked to my front fence that has been there for over a week. There are a variety of...
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