What We Do

What We Do

We write. Pretty much everything. Here’s an overview!

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Creds

Creds

Journalist. PR pro. Marketer. Communications strategist. Been there, done that. Check it out here.

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Our Stuff

Our Stuff

Here’s a sampling. Stay tuned as we add more!

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The Last Word.

On moving from media darling to media disaster

On moving from media darling to media disaster

Posted by Sally Saville Hodge on Feb 23, 2011

By Sally Saville Hodge There’s nothing so humbling as going from media darling to media disaster, particularly as a result of a creative misstep that could have been averted. Just ask Groupon. It’s hard not to be aware of Groupon, the deal-of-the-day website that...

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Look before leaping on the Content Marketing bandwagon

Look before leaping on the Content Marketing bandwagon

Posted by Sally Saville Hodge on Feb 15, 2011

By Sally Saville Hodge There’s a new bandwagon in town, and it’s called Content Marketing. A lot of people in my field are talking and writing about it. I’m a member of a LinkedIn group focused on Content Strategy. Various studies have been deployed about the...

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Why yellow makes me see red

Why yellow makes me see red

Posted by Sally Saville Hodge on Feb 8, 2011

By Sally Saville Hodge The downside of living on a busy street in a big city is the trash that accumulates right outside your door. At the moment, there is a worse-for-the-wear bicycle locked to my front fence that has been there for over a week. There are a variety of...

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